Have you ever wondered if something that is labeled as being “Environmentally Friendly” truly is “Environmentally Friendly”?
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How WURTH USA can help you and your environment
WURTH USA Sales Professionals can help your facility stay compliant with the regulatory guidelines set within your state. We have a full range of high quality products developed for professional craftsmen. Plus, WURTH conforms to the VOC standards for chemical products. This eliminates the guess-work and reduces the risk for your business!
To learn more please visit www.wurthgreenline.com
A very special corporate philosophy
Würth – the name stands for high product quality and excellent service. Nevertheless, the Würth Group is not just a business trading in assembly and fastening material. A very special corporate philosophy and shared values that inform our daily activities underlie the company’s longstanding success, be it in Germany, the birthplace of the Würth company, or in any of its roughly 400 companies all over the globe.
Our visionary thinking spurs us on to go the extra mile and attain ever new milestones, guaranteeing the lasting development of the family business. All employees are requested to contribute their ideas and their creativity. Demanding and promoting performance is firmly embedded in Würth’s corporate culture. Working together in the spirit of optimism, responsibility and mutual respect are not just empty words, but principles filled with life every day.
Demanding and promoting performance
Würth puts the human being at the center of business life. Being inquisitive and dynamic, filling out new spaces – that is the corporate philosophy lived at Würth. This includes the readiness of all employees to demonstrate full commitment to the company, be optimistic, tackle new challenges dynamically and achieve set goals pragmatically. At the same time, the employees are given considerable room for maneuver at their workplace, space to develop their creativity and put their ideas into practice. Tasks connected with responsibility are to be delegated as far as possible, following the rule: The bigger the success, the bigger the degree of freedom. Above-average performance is recognized and rewarded: we strive for perfection in everything we do.
Tackling new tasks
Würth considers the promotion of staff to be a fundamental, future-oriented duty. This already begins when starting into the world of work. The company therefore runs an intensive and comprehensive training program. All over Germany, for instance, the Würth Group currently employs over 800 trainees learning one of over 60 occupations. Given such a wide selection, everybody can find and pursue their dream occupation. It also goes without saying that we don’t promote expertise alone – personal development is also important. For example, our trainees spend time working at a social facility, or take part in an internship at one of the European subsidiaries. Another part of the Group’s active training initiatives for future professionals is the internship program for university students. Whether Germany, Spain or China – there are plenty of opportunities to get a taste of real work experience.
Prof. Dr. h. c. mult. Reinhold Würth
Building up the Würth Group is the life’s work of Prof. Dr. h. c. mult. Reinhold Würth (75) and it is one of the success stories in German economic history. In 1945, Adolf Würth GmbH & Co. KG, the parent company of the Würth Group, was founded by Adolf Würth in Germany. After the early death of his father in 1954, Reinhold Würth, today’s Chairman of the Supervisory Board of the Würth Group’s Family Trusts, took over the company at the age of 19. Starting in postwar Germany, Reinhold Würth has turned the two-man business into a worldwide operating group of trading companies over the years.
From the very beginning, Reinhold Würth has formed a corporate culture that is marked by values such as optimism, vitality, high regard for the employees and their achievements and the willingness to offer the best customer service. This corporate culture is the driving force behind the success of the family-owned business. His daughter Bettina Würth, Chairwoman of the Advisory Board of the Würth Group, sees to it that these values are being put into practice and deeply embedded in the company.
In 2009, the Würth Group celebrated a very special anniversary together with him: 60 years of service to the company. With the 75th birthday of Reinhold Würth and the celebration of the 65th anniversary of Adolf Würth GmbH & Co. KG, another two anniversaries will be celebrated in 2010.
In the beginning there was the screw …
… not just of our business activities, but also of our brand. In 1956, two years after Reinhold Würth had taken over the business from his father, he turns the screw wholesale business Adolf Würth into a general partnership, shortens the company name to Würth and draws inspiration from a screw for the design of the first Würth logo.
The emblem has been modernized several times and was used since 1983 in the form utilized until 2010. On the occasion of the 65th anniversary of the Würth Group’s first company, Adolf Würth GmbH & Co. KG, the Würth Group is given a new logo in April 2010.
“A brand is much more than just a logo”, says Bettina Würth, Chairwoman of the Advisory Board of the Würth Group, who has played a decisive role in further developing the Würth brand. “A brand is like a personality which you identify through the name, get to know better through the language and experience through the style and charisma.”
In the course of the past six decades, the Würth Group has turned from a two-man business into the world market leader for assembly and fastening technology. Yet what has remained unchanged is the passionate commitment of all of its employees, who believe that satisfying customers is not enough: we want to inspire them. This is what the Würth brand stands for.
The idea for the brand logo
originated from Reinhold Würth. The heads of a cheese-head screw and a round-head screw placed opposite each other, with the company name in between, form the Würth logo.
The modernization of the brand logo
In the 1970s, the Würth logo was adjusted to the requirements of the time.
In the 1980s,
another element, a brand strip, was added to the logo.
The brand logo of the future
gives the brand more presence. By strengthening the word mark, the brand’s perception is improved across all media. At the same time, the overall Group sets itself apart from the companies of the Würth Line through a logo of its own.
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