Wurth USA to Sponsor at PCA Palooza 2011

Once again, we’ll be sponsoring  PCA Palooza, a Porsche Club of America event being held November 11th-13th in Eureka Springs, Arkansas.

Now in its seventh year, PCA Palooza is a non-profit event to raise funds for the Morning Star Wildlife Rehabilitation Center, which specializes in wildlife service rehabilitation.

This year’s activities will include three spirited drives by Porsche type, two scenic drives, a parade through downtown Eureka, a car show, and an autocross event. Robert Turner, author of The Driver, will be signing books at the event in addition to hosting a tech session for blog writing.

“We truly appreciate Würth’s continued support”, stated PCA Palooza Organizer Leonard Zechiedrich, “PCA Palooza would not be possible without the generous help from our sponsors.”

For more information about PCA Palooza, please visit http://www.pca-palooza.com.

About the Porsche Club of America

The Porsche Club of America (PCA) offers driving experience, technical assistance and camaraderie for Porsche owners. Headquartered in Springfield, VA, the group’s core objective is to promote the enjoyment and sharing of goodwill and fellowship engendered by owning a Porsche.

The PCA was founded in 1955 by Bill Sholar and serves over 100,000 members in 139 local Regions, making it the largest single marque club in the world today.

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Building Trust With Your Customers

Who can you trust?  That’s a tough question.  In business, we all want the answer to be ME.  Trust, or some variant, should be a concern of every service center owner, service manager or service advisor.  Things like: professional image, reputation, standing in the community, credibility – sound familiar?

These all attest to the gap in the public’s perception of the automotive service and repair industry and the reality you strive towards every day.  First of all, you’re starting out behind the 8 ball.  Right or wrong, a first-time customer is not going to walk through your door full of trust in them.  There are just too many cultural biases that have to be overcome before trust happens.  But it’s critically important to keep in mind that the customer desperately wants to trust them.

Automotive technology is dangerously close to wizardry, and the typical consumer has very little practical understanding of how it all works and what’s involved in fixing it or keeping it running smoothly.  They get anxious when they know they’re putting themselves at the mercy of someone with superior knowledge and skill.

All they know is that a repair bill can very easily become a budget buster and they hope they’re not being taken advantage of – but they’ve been culturally conditioned to suspect that they are.  Help your customer trust you.

The WURTH Service Reception Program is designed to do just that.  Using simple, easy to understand tools to assist you in educating the customer so that they better understand what needs to be done to their vehicle. This empowers their automotive decision making.  Trust in you has already taken a big step forward.

Earning Money With The Service Reception Program

In addition to building trust and retaining customers, using Service Reception increases your turnover up to 100%, since it also optimizes service shop utilization. We all know that many vehicles that enter our shops have parts with significant wear, such as tires, brakes, belts, hoses, A/C, lighting, or wipers to name a few. With that in mind, a simple warranty appointment could lead to extra income on top of the scheduled service as well as increasing your CSI scores.

The WURTH Service Reception Program gives you the tools you need to do it right, including product trainings for A/C service, vehicle conditioning, compliant wheel weights, fuel injection system cleaning and wiper blades, as well as marketing materials that include posters, brochures for your customers and samples.

To learn more about how WURTH Service Reception can help you, call 800-987-8487, email servicereception@wurthusa.com or visit www.wurthusa.com.

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Wurth USA Announces Partnership with Wholesale Auto Supply Company

We’re happy to announce our new partnership with Wholesale Auto Supply Company (WASCO).

Located in South Hackensack, NJ, WASCO offers members cost savings and streamlined inventory control through consolidated purchasing, in addition to providing an annual patronage dividend.  WÜRTH is offering a new program exclusively for WASCO members that incorporates top-tier pricing, full product warranties, and various quality services.

“We’re excited to have the opportunity to join forces with an industry leader like WASCO”, stated Kahn Bond, Mid Atlantic Regional Sales Manager, “We’ve already gotten an incredible amount of interest and look forward to many future developments together”.

For more information about the program, WASCO members can contact their local WÜRTH Sales Representatives or call us at 800-987-8487 to schedule a consultation.

About Wholesale Auto Supply Company (WASCO)

Wholesale Auto Supply Company was founded in 1959, when a group of individual business owners realized the necessity of pooling their purchasing power to acquire goods and services which would lower their operating costs.  In 1967, it became apparent that the concept worked well and a warehouse facility in South Hackensack was purchased. Currently this space is 30,000 square feet, equipped with the latest technology in distribution functionality allowing optimal inventory management.

The Company’s mission is to offer the highest quality products and services at the most competitive pricing to their members, in order to ensure the highest return on their investment.

For more information, call 800-732-4511 or visit www.wascoonline.com.

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UBM Toy Run Produces Over 10,000 Toy Donations for Less Fortunate Kids

The UBM Toy Run of 2011 produced OVER 10,000 toy donations for less fortunate kids during the holidays this year!

It’s estimated that between 9,000-10,000 bikes made the trip to the Windsor Fairgrounds, making this run the largest in 30 years. The parade of bikes stretched almost 15 miles from the Civic Center to the Fairgrounds.

Darling’s in Augusta made an abundant contribution as well, asking all registrants at the 2011 All Mopar Car Show to donate one unopened toy in lieu of a registration fee for the Annual Toy Run.

Here’s a video of St. Nick himself leading nearly 650 bikes from the LA Harley Davidson dealership in Lewiston, ME to the Toy Run:

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Quality People, for a Quality Product

A satisfied customer with his restored 1954 Mercedes

We just had a chance to talk with Jeremy Goodspeed over at Goodspeed Motoring, the latest customer WURTH USA would like to shed the spotlight on.

Jeremy has been working on cars since he was just 16 years old. It was in those early years that he was first exposed to Wurth. “I’ve been using Wurth products for over 25 years. I started when I worked as a detailing assistant over at Showpiece Detailing”.  Showpiece specialized in prepping cars for Concour shows, as well as providing high-quality restoration and detailing services.

When providing these types of services, Jeremy made it clear that Wurth was his go-to vendor: “When the customers want quality, we go to Wurth.”

Jeremy worked his way up to Detailing Manager, went back to school, and took a smaller role with Showpiece in 1991.  Following school, Jeremy came back to the detailing profession in 1995 as a Concours judge with the Sports Car Club of America. During this time he also began his own business, Goodspeed Motoring. In late 1995, Jeremy bought Showpiece Detailing and merged it with Goodspeed Motoring.

Their mission in 1995 that still holds true today is simple: If you’re restoring an Old Time Classic, Goodspeed will be there for you along the way. From the products you need to the quality craftsmanship that’s required, you’ll need to look no further than Goodspeed.

When we asked about the relationship between Wurth and Goodspeed Motoring, Jeremy summed it up like this: “I’ve been impressed with every Wurth representative that has ever walked in my shop. They are quality people for a quality product. Gary Snead takes care of business. The relationship with Wurth USA works extremely well, in both directions.”

It was this partnerships that enabled Jeremy to further expand Goodspeed Motoring. In early 2001, Goodspeed began providing the tools and products needed for the hobbyist and do-it-your-self types looking for professional quality products.

When it comes to the local community, Goodspeed is very involved with children’s charities. As an active member of the North Modesto Kiwanis Club, he has volunteered his time, products, and services towards multiple programs geared to serve children in the local community and beyond. He also is involved in the annual American Graffiti Car Show as a co-judge. This is the only approved car show by creator George Lucas to raise money for childrens charities and to pay homage to an all-time American Film Classic. The 2-day venue showcases over 1000 cars and 100% of the proceeds go to local childrens charities.

Goodspeed Motoring offers quality work, products, and a positive footprint in the community. Wurth USA is proud to be in business with them.

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How to Avoid Common OSHA Fines

If you run a collision center, at times the OSHA guidelines can seem overwhelming. As you know though, keeping your shop in compliance is essential. No matter how challenging keeping up with these regulations can be, it’s a walk in the park compared to having an OSHA inspector show up – and your shop isn’t prepared.

The reality is that an OSHA inspector can show up unannounced at any time, so proper planning for surprise visits can help you avoid fines and other big headaches. According to the Safety First article in the August issue of Fender Bender magazine, this is becoming more of a reality for collision shops because OSHA is concerned about occupational health hazards and shop air quality for employees.

While it’s nearly impossible to be 100% compliant, the article outlines some of the more common problems that can be avoided if OSHA shows up at your door, including having a respiratory protection program, keeping chemical MSDS sheets handy, proper guarding of grinding wheels, and keeping fire extinguishers up to date. The article also cites the importance of providing ongoing shop hazard training programs, including making sure that your employees know how and when to use protective equipment such as safety glasses and gloves.

Here are a few other steps to ensure you’re prepared if OSHA comes knocking:

1) Have Your Paperwork Ready – In minutes, you should be able to get your hands on your safety and equipment training records, proof of hazard communications and material safety data sheets. If you can’t produce this stuff quickly, the OSHA inspector might get the impression that your shop isn’t that organized and there are probably more violations to be found.

2) Let the Inspector In – By law you don’t have to let OSHA inspectors onto your property, but if you don’t, they can get a subpoena and come back. As you can imagine, once they show up with a subpoena, they’ll be checking everything thoroughly. So be prepared at all times and let them do their inspection any time they show up.

3) Fix What You Can on the Spot – When walking around with the inspector, if he points out something that’s a problem, if you can fix it on the spot – do it. The more the inspector sees that you’re concerned for the safety of your employees, the less likely he’ll be to leave you with a ton of fines.

4) Document Everything – If you have to make repairs after the inspector leaves, document your costs and any other information associated with the repairs. Once repairs are finished, send all of the documentation to the OSHA inspector along with “before and after” pictures. These simple steps could help you avoid a re-inspection.

Since there are literally thousands of OSHA regulations a collision shop has to follow, if you feel you’re in over your head consider hiring a private company to come in and do an inspection. This will give you an idea of what (if any) violations you need to address before OSHA might show up.

For more information or to view WURTH USA’s line of shop safety supplies, visit our website at http://www.wurthusa.com.

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Darlings Augusta Joins Forces with United Biker’s of Maine at the All Mopar Car Show

Once again, this year’s All Mopar Car Show in Augusta, Maine will give local car enthusiasts a chance to share their passion, and help children in need.

Darling’s in Augusta recently announced that the show will be returning for a second year in September, and have asked registrants to donate one unopened toy in lieu of a registration fee. All of the toys collected at the show will be donated to the United Biker’s of Maine Annual Toy Run.

The All Mopar Car Show was started in 2010 for owners to showcase their current and classic restorations of anything and everything Mopar – including Dodge, Chrysler, Jeep, and Plymouth just to name a few. Last year’s show included 150 Mopar vehicles and generated proceeds of over $500 and 160 toys. “The show is a great way to see some classic vehicles and support a worthwhile cause at the same time”, said Todd Farrin, Mopar enthusiast and Manager of Darling’s Collision Center, “This year’s show promises to be a fun and exciting event for everyone.”

In an effort to help support this worthy cause, WURTH USA set up a toy collection drop at their Ramsey Corporate Headquarters in Ramsey, NJ. Toys will be collected from August 1st-September 5th.

About Darling’s Augusta

As part of the Darling’s family of businesses, Darling’s Augusta shares the same vision and goals that has made Darling’s one of the most successful companies in Maine. From humble beginnings selling cars, trucks and bicycles in 1903, to one of the largest dealership groups in the State of Maine, Darling’s is proud to be one of the most recognizable and trusted names in Maine business.

Built around our commitment to customer satisfaction and employee well-being, Darling’s has grown from one brand, one location to twelve brands offered at six locations around the state including Bangor, Ellsworth and Augusta. Through hard work and commitment to strong values, the Darling’s family is now in its fifth generation striving to meet the automotive needs of our customers.

For more information about the All Mopar Car Show, please visit www.darlingscarshow.com, or call the Car Show Information Line at 877-216-0008. Entrants are encouraged to pre-register online. There is no entrance fee for the general public.

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Trust and Product Quality Are Extremely Important According to Recent Survey Results

We’d like to take a moment to share the results of our New Customer Satisfaction Survey that was recently launched in April.

The survey was designed for customers to share their opinions, perceptions, and expectations of their new business partnership with Wurth USA.

Initial results indicate that the two top priorities for shop owners when making purchase decisions are the ability to trust their local sales representative, as well as the quality of the product. Both topics were cited as ‘Extremely Important’ by 70.8% of our survey participants.

WURTH provides extensive training to our sales force to ensure that each of our customers receive a well-qualified business consultant. Our goal is to earn and develop the trust of our customers. WURTH also has a knowledgeable internal support staff working behind the scenes taking orders, answering questions and working on the latest product innovations.

In the end, the most important business partnerships are built on trust, consistency, and the best value. Wurth USA has spent over 40 years proving just that, and we continuously look to improve our position as the world’s leading distributor of fasteners, chemicals, tools and inventory management solutions.

We’d also like to know what you think of us! We’ve made available a similar survey for our blog readers. Take the time to tell us about your opinions of Wurth USA:

https://www.surveymonkey.com/s/WurthUSAinfo

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Email is your friend – and your customer’s friend, too.

In the past you’ve heard us talk about ways to keep your customers coming back to you – from providing great customer service and high quality work to offering special discounts or promotions. And all of those things will certainly have an impact on the customer’s decision about your business, when they’re at your shop. But once they leave, how do you maintain that relationship? Is it a postcard in 90 days saying they’re due for a checkup? Do you sponsor a local little league team to keep your name out there in your local community? Or do you send them emails with tips on car maintenance and specials you’re offering?
 
Email marketing is an inexpensive way to reach your customers and generate more business for your auto shop, and if you haven’t included email in your advertising plan yet, you can bet your competitors are, or will be in the near future. If you’re already sending out emails to customers, then you’ll probably find yourself ahead of the game. But if not, now’s the time to begin collecting email addresses from your customers, whether it be through asking them if they’d like to be on your list, by including a form on your website, or by offering special giveaways. Sometimes you can get lists of emails from groups you may belong to, like your local Chamber of Commerce.
 
There are many affordable, user-friendly Email marketing programs out there on the web, like Constant Contact, Mailchimp, or Exact Target just to name a few. These programs have ready-made Email templates that you can customize or use as-is, and they allow you to track who is opening your Emails and also give you a good idea of what’s working and what isn’t.
 
Once you get your list together you can start with some promotions, like service reminders or monthly e-newsletters. One thing to keep in mind, though, is that you may want to include “tips and tricks” or other information that your customers would find useful, besides just coupons or sales promotions. Not everyone likes giving out email addresses because they don’t want to be sold to in the mailbox. But if your email tells them how to avoid a major car repair bill in just 3 simple steps, in addition to offering them a promotion, they’ll be more likely to have a positive reaction.
 
You may ask “if I’m not selling something in every email, what good is it to me?” It’s also about your customers remembering your shop. Every month they will get an email telling them how to take better care of their cars…and somewhere on the email will be your shop logo and address. Over time, they’ll just naturally associate you with better car care. So the next time they need their cars serviced or repaired, they’ll be much more likely to give you a call.
 
With e-newsletters, you’re both the editor and the advertiser… so you have complete control. Start collecting email addresses now. It won’t take much effort, and the payoff can be huge in the long run.

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Stopping AC Repair Headaches with Line Splice Repair Kits

Now that air conditioning repair season is upon us, many shop owners are facing the challenge of high labor costs associated with replacing leaking underhood metal lines. If you’re among those who are looking for ways to solve the AC line replacement problem – without the time and money that’s usually tied into it – line splice repair kits are the answer.

Gone are the days when an entire AC line needs to be replaced. Line splice repair kits allow shop technicians to remove only the damaged section and splice the line back together.  What’s more, it can be done in ten minutes flat, which means saving time and money for your shop – and for your customers.

Not all line splice repair kits are created equal. WURTH’s new Line Splice™ range is available in SAE and metric sizes, and is engineered to maintain the approximate diameter of the aluminum tubing, so gas flow won’t be compromised.

This specially engineered system is also designed for specific fitting for AC (as opposed to a standard compression fitting), and the seal sleeve has nearly 8 times more sealing surface area than a regular O-Ring does.  Equally important, the self-adjusting, anti-vibration tension ring resists vibration leaks for permanent leak-free repairs.

For more information on WURTH Line Splice™ or other air conditioning system accessories, call 800-987-8487 or visit www.wurthusa.com.


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